Pictures linked with words trigger whole brain involvement, synthesizing linear and holistic thinking. Decisions are easier to make and concepts are more memorable when expressed with graphics. Visual language improves problem solving and prompts opinion shifts. Problem solving skills increase by 19% when graphics are present. Opinions shift 17% more with the persuasion of visual language.

PR and industry professionals learn a flexible language to help define client needs, stimulate creativity and promote productivity in dialogue. Participants learn creative visual thinking models to illustrate concepts and map strategic thinking integrating clients' input. All practice sessions are driven by practical applications and skills are targeted for immediate use.

Skill development starts with learning a visual vocabulary which provides a fundamental understanding of how illustrate industry specific concepts such as: framework, core strategy, tactics and phases. Participants learn to map complexity such as: time sequence, media cascades, layers of involvement. We examine the architecture of information in order to build charts showing logical progressions for client understanding, decision making and buy-in.

Our training offers tools to integrate visual thinking skills with real time practice. The course is highly interactive with practice, coaching and feedback sessions to promote immediate application. Participants learn how to simplify detailed information, and make memorable maps. Participants apply the information to concepts unique to their industry and to specific client interactions. Illustrating key ideas and processes enhances creative options in client dialogue.

Participants learn to:

• Create a foundational visual vocabulary (e.g. tactics, target, strategy, idea, challenges)

• Develop select vocabulary of industry specific icons (e.g. policy building, media perspective, PR interventions, pre-launch)

• Explore how to organize information for impact

• Apply a visual thinking model for mapping complex information (e.g. phases of launch, building consensus, multi-faceted strategies)

• Integrate linear and holistic thinking styles

Our trainings promote confidence in applying learnings for practical and dynamic results in communicating with their clients. Participants will be able to:

• Understand the impact of shapes

• Utilize fundamental vocabulary to develop new icons

• Communicate with a toolkit of industry-specific graphic vocabulary

• Apply visual thinking to client programming/interactions

• Refine visual formats to support group education/persuasion